Further desk research, found this blog in which the blogger claims they changed the name due to copyright infringement from some "member of the public." However, according to my book, it's because the neighborhood was originally sort of bouge-y and the clientale fit the mark. It also is a clever play on words.
Looking closer at the picture, the B from Baron and the B from Bouge definitely don't match. The R was clearly changed to a B and if not it seems like an odd design choice. Who to believe?!?!?!

Really the only next step is to go and investigate myself...and perhaps have 6 oysters, a cheese and meat plate, and a bottle of muscadet 'just to make sure' everything is in order :)
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