The Dove Evolution

This video is amazing. Ogilvy Toronto did it, showing how even a 00 size model doesn't look good when they wake up in the morning [and how most of the ads we see in magazines, etc. are airbrushed. yay technology!] This whole campaign is really powerful to me, it was about time someone put a stand to our country's/continent's misperception of what beautiful is. Another great show that show along this same line is 'Covershot' on TLC which takes women and makes them up, hair, clothes, makeover and gives them a real photoshoot. A picture of them is then posted on a billboard in times square. These women are definitely plain janes [more just 'normal' looking] before they go in. Some are mothers of 5, some just lost 300 pounts either way the Model who hosts the show's main message is that Models look like Models because they have a crew of people making them look good every day. If they had to do it on their own, they wouldn't look the same. Pretty powerful eye-opening stuff.