The answer is no, well not for music anyways. The number of videos MTV plays has decreased drastically each year, until the only music on "Music" TV is a 30 minute snippet which focuses more on which brand of sunglasses Lindsay Lohan is wearing than the number 1 music video of the week. And ever since Paris Hilton was featured on it [soft porn much?] I don't think it even counts.
With the advent of Myspace and YouTube, bands don't need MTV to get their music out there to the masses. [Not even MTV 2. . .. ] Prime Example is OK Go! [I know you've had this example beaten over your head like a christianity to a catholic school girl, but for those readers that don't know watch: [http://youtube.com/watch?v=NINJQ5LRh-0 ] OK Go put their corky, self produced, uber unique video on youtube and their original video has nearly 1 million views to date. And as the lead singer, Damian Koulash said on the Colber Report, the free videos are a teaser for the rest of the album and their thinking seems to work.
Myspace.com is another great venue for indie bands to strut their stuff. Not only is it a free web page [and for fledgling bands this is probably impt] it's a great place for bands to showcase their music, share it with others, have people critique, find other bands they like, etc. They also can post their tour dates and invite their 'friends' to events. And it allows their fans to write on their wall and really interact with the band mates--which for any music fan is a really cool experience.
Don't get me wrong, I'm not knocking MTV [Hello! I love Laguna and The Hills. . .] However, as a music expert their a little behind the times. They've evolved, stayed relevant and are successful so maybe they knew what they were doing all along. However, I miss music videos --so thank you OK go for finding a new venue for them.
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